Panasonic and Sanyo Electric that will be made a wholly owned subsidiary by next spring conflict mutually putting alive the remainder of the battery brand of "Tiger cub", and it sparks.

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Panasonic and Sanyo Electric that will be made a wholly owned subsidiary by next spring conflict mutually putting alive the remainder of the battery brand of "Tiger cub", and it sparks.

It is repeatedly a brand of the domestic nickel metal-hydride battery (dry battery) that can be charged that attracts attention.
It is sold more than 3000 Manmoto a year (AA type and AAA type) domestically, and "Eneloop" of Sanyo Electric does and "Evolta" of Panasonic does the market share by 60% or more for almost two minutes by 30% or more and both brands.
It is well-known, and has sold about 2000 Manmoto a year of Eneloopby about 60 countries in foreign countries centering on environmental developed countries in Europe and America.

However, to assume the unification policy of both brands that Panasonic competes to be undecided, the anxiety and dissatisfaction of alive the remainder of the brand have been fumigated in below water.
It was November 22 that such a desire had come to light that the clear weather stage of both brands had batted.

Sanyo Electric opened "Birthday party of five years old" that celebrated the same day and Eneloop the fifth anniversary.
Eneloop is a brand that is marketed at time when it suffered from the resignation of chairman Satoshi Iue enormous amount of deficit and those who establish it in November, 2005, and supports this company as a blockbuster. The trade mark keeps, and has results that shipped more than 100 million 4 thousand Manmoto in the past five years though sold off the main production facility to FDK of the Fujitsu subsidiary.
Mascot's "Eneloop" shook and reeled Aikei to those who came in the hall.

On the other hand, Panasonic is busy on the final day of event "Third-order run in Tokaido 50" that uses robot "Ebolta" of the Pulmonary regurgitation character. Rechargeable Ebolta put on the market is an enlargement the watchword of 1200 times of the charge frequency that exceed Eneloop at that time in October, '08 as for the share.
It reached the point where Article 3 in Kyoto was reached a goal at last from Tokyo and Nihonbashi through the way of about 500 kilo on this day, and big applause went up from spectators who had crowded it.

"...... even if it doesn't make it to quite the same day. "The voice "It is in the rivalry in sales and is naturally" also : batting of group businesses while there were regrettable employees. Panasonic Office of Public Relations is describing, "The schedule's having come in succession is chance at all".

Moreover, the adjustment has a rough going the exhibition method though must the place of the appeal for the shape of a rechargeable dry battery in environmental exhibition "Eco-products 2010" of the domestic the greatest class (9th - 11th in December) normally because sticking to of both parties to the brand.
As a result, the battery brand is "It dared to put out neither to the table. " (affiliate).

However, both brands that almost suppress a domestic share :.
It is also true that there is an opinion "Making the brand concomitant the hurry unification can keep sharing".
It cannot take one's eyes off the whereabouts of  Eneloop and Ebolta also in foretelling the brand unified strategy of Panasonic and Sanyo Electric that holds rival merchandise such as white color home electric appliances in addition.
("Weekly diamond" editorial staff)

The source
http://diamond.jp/articles/-/10506
Are characters that bring up with tender loving care crises of the selection, too?"Evolta"  "Eneloop"  Http://diamond.jp/mwimgs/5/5/240/img_55f17ca903d55772b3461f8e1f13de2326905.jpg of of http://diamond.jp/mwimgs/5/5/240/img_55f17ca903d55772b3461f8e1f13de2326905.jpg and Panasonic

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