SONY passes Samsung Electronics Co., Ltd. and LG Electronics in South Korea, and the possibility of winning the share head position during the first time has come out in the thin-screen TV marketplace in India that grows up rapidly this year.
U.S. research company Disprasarti clarified it.
SONY is ..23.0%.. top, and it continues with LG22.3% and 22.0% in Samsun when 1-seeing in total in September.
SONY is said, "The penetration of the brand and the strengthening of the sales network were advanced by about 3-5 years, and, at last, the yield began to appear", and it thinks the torii Yuichi analyst of Disprasarti to be "There is a possibility of coming to share it during the period of 10 - December and year the top by SONY".
South Korea 2 company has a keen competition around the tube television, and the thin-screen TV has advanced the marketing by a low-priced model in India.
On the other hand, when the enlargement lingua succeeded, last few years are Iu according to Mr. Motoi of the insula having of charge of announcing to public as for sales to the interlayer though have developed mainly high performance and the high-priced cingulum model large-scale conventionally aiming at a comparatively rich tier by SONY.
The growth rate of the thin-screen TV of India that grows up by the twice twice pace is the highest in the world according to Mr. torii, and it is thought, "Become a big market thirdly in the world where India will follow China and the United States from next year in a single country" this year though the television numbers of sales of Japan expanded exceptionally because of "Eco-point" system.
- Triple struggle
As for the share of the thin-screen TV that matched the liquid crystal to the plasma, SONY sprang up to 27.1% and head positions for the first time for the period of 4 - June when Disprasartiing and depending. 2nd place is 23% of Samsun, and 3rd place is 21% in LG.
LG recaptured 22.7% and the tops, and the period of 7 - September was 21% in Samsun, and 20.8% of SONY.
Mr. torii is analyzing, "There is little difference in the share of three companies, and the close game of the triple struggle is developed".
SONY is really a start in Indian market in 2005 as for sales of the LCD TV. The sales network expanded for five years, and the enlargement and the person in charge of business adjusted the base from 14 to 19 to 280 of about 80 percent extra. The thin-screen TV numbers of sales in India of ten fiscal years plans the preceding fiscal year proportion twice or more. Advertising and general publicity expenses doubled the proportion centering on television CM last year, and it made efforts to the brand power improvement further this year.
The infusion of B X-series of 22-32 types and about 32,000-65,000 yen ..more than 40 types.. for the interlayer of 4000 annual income Dreux 10,000 dollar (about 330,000-840,000 yen) level this year though the product of the price 200,000 yen or more was mainly developed.
In addition, N X-series like the model etc. of about 80,000 yen per 32 type are deployments. Popular, simple black design concept "Monolithic" was taken in developed countries. The price cutting was achieved by making the back light for which the LED (light emitting diode) was used a fluorescent tube in the high-class type, too.
- Interlayer
The number of households in India is about 200 million 2 thousand according to Disprasarti. The tier of the annual income 180,000 yen and -two million yen goes up sooner or later so that half the number is near. The economic growth rate at ten fiscal years by an Indian government authorities is outlooks of 9.1%. It hiked it at first from the expected 8.25-8.75% against the background of the rise of the purchasing power in the agricultural area in February.
The television marketplace of ten years is 15.32 million of the proportion 11% increase of the previous year, and the thin-screen TV accounts for 22%, and is an enlargement among these in twice or less at the previous year.
The demand for the entire television predicts 11 years with 16.52 million that it expands by 7.8%, and the ratio of thin-screen TVs rises to 40% Tosa et al. because of the purchase substitution from the cathode-ray tube etc. , too. The thin-screen TV marketplace in India is an outlook that expands from last year to next year at the pace of doubling.
Panasonic of the plasma television biggest business in the world also is speeding up the young country exploitation. The period of September seven-from 6.7% ..11%.. has expanded the share of 4-thin-screen TV in India of the period of June. Because the half of the top line is occupied for this company in Japan that cannot expect big growth in the future, the strengthening of the young country marketplace in India etc. is top priority.
- Japanese power is Samsun struggled to repulse.
As for the group top line in India including the white color home electric appliance besides the television, it is scheduled to hike to 60 billion yen per ten fiscal year from about 40 billion yen in fiscal year 2009 and to hike it to 100 billion yen at 11 fiscal years according to Akira Monden in charge of the this company announcing to public.
President Fumio Otsubo of this company : in the interview on the tenth.
The volition was shown , saying that clarification and "Samsun, LG, and Mucai want to fight" , saying that "If the operation in India went well, become bridge head Tamotsu when developing with the Nakachika east and north Africa, etc. active of the Indian sooner or later".
Toshiba is an enlargement in Indian market from December as for sales of the LCD TV. Ten models like the young country model etc. that are called "Power television" equipped with the battery to correspond to a weak region and the power failure of the hertzian wave are turned on sequentially. It is thought that the dealer is increased from about 1000 present stores to 11 end of the fiscal year to 4000 stores, and the share is extended up to 10% from 1% or less at 13 fiscal years.
Samsun struggled to repulse doesn't fold the hand either. James Chang in charge of the Samsun announcing to public described, "The young country marketplace such as India and South America is further important now though it had concentrated on the Europe and America marketplace up to now". In the young country marketplace on that｢There is will being not to take a low-priced strategy. To set up the production base in the locale, and to develop a high-level marketplace, the diversification of the product is attempted. ｣It describes.
-There is no more to it (than that)-
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